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Team Mongoose are always on the hunt for the latest news in sports and entertainment. Here is the world through the eyes of the Mongoose and our view on outwitting, out-thinking and outplaying.

ARE GOLFERS THE MASTERS OF PERSONAL ENDORSEMENT?

ARE GOLFERS THE MASTERS OF PERSONAL ENDORSEMENT?

11.04.2013
Let's see this weekend....
BORIS JOHNSON BACKS EUROLEAGUE BASKETBALL IN LONDON

BORIS JOHNSON BACKS EUROLEAGUE BASKETBALL IN LONDON

10.04.2013
and scores a backward trick shot!
EMIRATES SPONSORSHIP PORTFOLIO

EMIRATES SPONSORSHIP PORTFOLIO

02.04.2013
The greatest sports sponsorship portfolio ever?
EBAY MOTORS LAUNCH BMW 125I DESIGN FOR 2013 BTCC SEASON!

EBAY MOTORS LAUNCH BMW 125I DESIGN FOR 2013 BTCC SEASON!

15.03.2013
revealing an amazing new livery
ENGLAND PLAYER ACTIVITY DAY

ENGLAND PLAYER ACTIVITY DAY

08.03.2013
Action Packed QBE Activity Day at Pennyhill Park
A SPONSORSHIP BUBBLE READY TO BURST?

A SPONSORSHIP BUBBLE READY TO BURST?

24.01.2013
Do Manchester United lead the way in sponsorship?
NIKE CONFIRMS MAJOR DEAL WITH RORY MCILROY

NIKE CONFIRMS MAJOR DEAL WITH RORY MCILROY

15.01.2013
For a reported $200 million over the next ten years.
THE PING PONG CRAZE

THE PING PONG CRAZE

10.01.2013
The new darts?
LONDON’S LOST LEGACY

LONDON’S LOST LEGACY

08.01.2013
A challenge too far?
TWITTER AND SPORT – THE BUDDING RELATIONSHIP CONTINUES

TWITTER AND SPORT – THE BUDDING RELATIONSHIP CONTINUES

17.12.2012
Most tweeted moments revealed
BRITISH CYCLING AND SKY SHARE INSIGHT ON UNIQUE PARTNERSHIP AT FUTURE SPONSORSHIP

BRITISH CYCLING AND SKY SHARE INSIGHT ON UNIQUE PARTNERSHIP AT FUTURE SPONSORSHIP

29.11.2012
British Cycling and its Principal Partner SKY shared insight on the highly successful partnership at Future Sponsorship in…
OLYMPIC SPONSORS SAY GAMES DELIVERED VALUE FOR MONEY

OLYMPIC SPONSORS SAY GAMES DELIVERED VALUE FOR MONEY

29.11.2012
Three of the major sponsors of the London 2012 Olympic and Paralympic games, who spoke at Future Sponsorship in Istanbul, said…
FUTURE SPONSORSHIP KICKS OFF IN ISTANBUL

FUTURE SPONSORSHIP KICKS OFF IN ISTANBUL

27.11.2012
Key players from across the sponsorship industry meet tomorrow at Future Sponsorship 2012.
STRAP LINES AND BUDGIE SMUGGLERS

STRAP LINES AND BUDGIE SMUGGLERS

26.11.2012
Geraint Jones Week two at Generate towers
EBAY MOTORS BTCC CHAMPIONS 2014

EBAY MOTORS BTCC CHAMPIONS 2014

21.11.2012
Generate's Greg Rowell travelled to West Surrey Racing, home of eBay Motors, to speak to Colin Turkington and Dick Bennetts…
EAT LIKE A SPORTS SUPERSTAR……..OR NOT AS THE CASE MAY BE

EAT LIKE A SPORTS SUPERSTAR……..OR NOT AS THE CASE MAY BE

21.11.2012
Should sports stars be used as ambassadors by unhealthy food brands
THE SOCIAL MEDIA EVOLUTION OF SPONSORSHIP

THE SOCIAL MEDIA EVOLUTION OF SPONSORSHIP

21.11.2012
Highlighting how brands must evolve with the social media age
LEADERS IN THE SPONSORSHIP INDUSTRY MEET NEXT WEEK AT FUTURE SPONSORSHIP

LEADERS IN THE SPONSORSHIP INDUSTRY MEET NEXT WEEK AT FUTURE SPONSORSHIP

20.11.2012
Key players from across the sponsorship industry will converge on Istanbul at the Future Sponsorship 2012 conference next week
ENGLAND VS AUSTRALIA

ENGLAND VS AUSTRALIA

19.11.2012
Not the score we were looking for, but what a day!