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Team Mongoose are always on the hunt for the latest news in sports and entertainment. Here is the world through the eyes of the Mongoose and our view on outwitting, out-thinking and outplaying.

 

IT’S JUST NOT CRICKET! IT’S RUGBY, FOOTBALL AND MANY OTHER SPORTS TOO

IT’S JUST NOT CRICKET! IT’S RUGBY, FOOTBALL AND MANY OTHER SPORTS TOO

08.03.2017
To celebrate International Women's Day, Mongoose' Anna-Victoria Davies takes a look at the growth of women's football, rugby and…
THE FITTEST SPORT 1: SOCCER

THE FITTEST SPORT 1: SOCCER

07.03.2017
The team at Pledge Sports kick off their “The Fittest Sport” series by looking at soccer
BREAKING THE ICE: A SOCIAL MEDIA ANALYSIS OF ICE 2017

BREAKING THE ICE: A SOCIAL MEDIA ANALYSIS OF ICE 2017

02.03.2017
The conversation is definitely happening on Twitter when it comes to ICE Gaming. There were 1051 tweets through the show. Out of…
TORONTO WOLFPACK – THE RUGBY LEAGUE SIDE PROVIDING THE TEMPLATE FOR NFL & NBA EXPANSION INTO EUROPE

TORONTO WOLFPACK – THE RUGBY LEAGUE SIDE PROVIDING THE TEMPLATE FOR NFL & NBA EXPANSION INTO EUROPE

28.02.2017
On Saturday, we were treated to the first ever domestic sports fixture between teams from different sides of the Atlantic.
ICE 2017 & THE UNSTOPPABLE ESPORTS JUGGERNAUT

ICE 2017 & THE UNSTOPPABLE ESPORTS JUGGERNAUT

28.02.2017
The biggest event of its kind, ICE Totally Gaming, closed its doors on its most successful year to date last week. Rupert Pratt…
HOW WELL WILL TRADITIONAL SPORTS PROSPER IN ESPORTS?

HOW WELL WILL TRADITIONAL SPORTS PROSPER IN ESPORTS?

27.02.2017
A new era of eSports was ushered in February when the National Basketball Association announced its partnership with games…
LONDON FASHION WEEK AW17

LONDON FASHION WEEK AW17

21.02.2017
Unless you have been hiding under a rock this past week, you will know that London Fashion Week has been in town, bringing us…
DOWN & DIRTY - THE RISE OF THE OCR INDUSTRY

DOWN & DIRTY - THE RISE OF THE OCR INDUSTRY

17.02.2017
Mongoose's Laetitia Redbond explores how obstacle course racing has become ‘The Current Fastest Growing Sport in the World'
NITRO ATHLETICS SERIES - THE FUTURE OF TRACK & FIELD?

NITRO ATHLETICS SERIES - THE FUTURE OF TRACK & FIELD?

14.02.2017
Athletics has made a bid to become a more spectator and television-friendly sport with the launch of the Nitro Athletics Series.…
WHY SOCIAL MEDIA INFLUENCERS ARE GOOD FOR BRANDS

WHY SOCIAL MEDIA INFLUENCERS ARE GOOD FOR BRANDS

10.02.2017
In today’s digital world, social media influencers are being added to marketing strategies to boost online presence, gain…
LONDON WINTER RUN – COMPLETED IT!

LONDON WINTER RUN – COMPLETED IT!

09.02.2017
Last weekend saw Team Mongoose on site and on track for the Cancer Research UK London Winter Run.
THE WEIRD & WONDERFUL - BETTING AT SUPERBOWL 51

THE WEIRD & WONDERFUL - BETTING AT SUPERBOWL 51

03.02.2017
Mongoose's Milo MacKean gives you his insight into the weirdest bets ahead of this weekend's Superbowl
10 STEPS LIBERTY NEED TO TAKE TO CONTINUE F1’S SUCCESS

10 STEPS LIBERTY NEED TO TAKE TO CONTINUE F1’S SUCCESS

24.01.2017
The future success for F1 will be down to one thing, putting the fans first. Sport is undergoing huge changes with many having…
THE DEATH OF THE RIGHTS FEE OR RIGHTS HOLDERS AS RETAILERS?

THE DEATH OF THE RIGHTS FEE OR RIGHTS HOLDERS AS RETAILERS?

17.01.2017
In the second part of his blog about how digital consumption trends are changing and what this means for the sports marketing…
THE SPORTS MARKETING ICEBERG - DOES YOUR SPONSORSHIP INVENTORY REFLECT DIGITAL CONSUMPTION?

THE SPORTS MARKETING ICEBERG - DOES YOUR SPONSORSHIP INVENTORY REFLECT DIGITAL CONSUMPTION?

17.01.2017
Mongoose's Rupert Pratt examines how digital consumption trends are changing and what this means for the sports marketing…
CES 2017: THE CRAZIEST GADGETS TO LOOK OUT FOR IN 2017

CES 2017: THE CRAZIEST GADGETS TO LOOK OUT FOR IN 2017

09.01.2017
Mongoose's Milo MacKean looks at the coolest tech unveiled at this year's CES in Las Vegas
RB LEIPZIG - ARE RED BULL THE PIONEERS OF THE NEXT STEP IN FOOTBALL'S COMMERCIAL EVOLUTION?

RB LEIPZIG - ARE RED BULL THE PIONEERS OF THE NEXT STEP IN FOOTBALL'S COMMERCIAL EVOLUTION?

06.01.2017
RB Leipzig have enjoyed a stunning rise through the German football leagues since Red Bull starting investing in the club - have…
MONGOOSE SPORTS & ENTERTAINMENT SET UP RUGBY EUROPE AND RHINO RUGBY PARTNERSHIP

MONGOOSE SPORTS & ENTERTAINMENT SET UP RUGBY EUROPE AND RHINO RUGBY PARTNERSHIP

21.12.2016
Rugby Europe have signed Rhino Rugby as their latest official partner, following an introduction from Mongoose Sports &…
HOW MUCH LONGER CAN MAN UNITED’S POOR ON FIELD PERFORMANCE CONTINUE BEFORE IT STARTS TO IMPACT ITS COMMERCIAL PERFORMANCE?

HOW MUCH LONGER CAN MAN UNITED’S POOR ON FIELD PERFORMANCE CONTINUE BEFORE IT STARTS TO IMPACT ITS COMMERCIAL PERFORMANCE?

09.12.2016
Mongoose's James Hughes-Mulligan looks at whether Man United's declining on field performance will start to impact their…
WHAT DOES PRESIDENT TRUMP MEAN FOR THE WORLD OF SPORT?

WHAT DOES PRESIDENT TRUMP MEAN FOR THE WORLD OF SPORT?

09.12.2016
Mongoose's Tom Shaw looks at what the election of President Trump means for the sports world