Generate’s Director of Events & IP, Andrew Wyke, brokered the deal for Paul Weller bringing the British singer, lyricist and guitarist to the medieval castle in Warwickshire later this year.

Warwick Castle, part of Europe’s leading visitor attraction operator Merlin Entertainments plc, collaborated with Generate in 2013 to deliver the venue’s most successful summer proms concert in recent years. Generate was brought in to produce and manage the logistics, select the entertainment, the artists, deliver the production and drive the ticket sales promotion.

Generate are specialists in sponsorship, PR, digital and at producing and project leading large scale events, particularly in logistically complex environments. The award winning agency work in partnership with Warwick Castle to create events that will in turn drive visitors and revenue to the site.

Geoff Spooner, General Manager at Warwick Castle said: “We are delighted Paul Weller will be performing at Warwick Castle this summer. He is a high calibre artist who will provide a unique, memorable and rewarding visitor experience. Last year Generate delivered a highly successful summer proms for us providing a complete package of quality entertainment.  We are confident that Paul ‘s performance will be a major factor in assuring that Summer Sounds 2014 will be an equal success.   .

Andrew Wyke, Director of Events & IP at Generate said: “Warwick Castle is an iconic venue and so I’m thrilled be bringing a truly iconic artist here to perform. Paul is one of the UK’s finest artists and the concert at Warwick Castle will be a truly magical experience for the audience.”

Paul Weller first exploded on the music scene finding fame as a member of The Jam, over thirty years ago. With his impressive catalogue of music from The Jam, Style Council and solo material he remains a cultural icon for generations still today. His latest solo album, Sonik Kicks, reached No. 1 in the UK charts.

Tickets are priced at £42.50 plus booking fee.

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