On Friday, 14th March, Generate coordinated and delivered the official unveiling of the new eBay Motors Team car for the 2014 British Touring Car Season (BTCC). Hosted at the premium setting of BMW’s Park Lane, the showroom was opened up to media, stakeholders and sponsors who were spoilt to a first look at the team’s BMW 125i M Sport, with NGTC specification.
eBay Motors team driver Colin Turkington, the 2009 British Touring Car Champion, Rob Collard and Nick Foster were also in attendance alongside West Surrey Racing (WSR) Team Principal Dick Bennetts as guests were treated to a champagne reception, canapés and an exclusive Q&A hosted by ITV4 presenter and BTCC 1992 Champion, Tim Harvey.
Not forgetting the 10,000+ Twitter fans of the eBay Motors Team, Generate ensured all Twitter followers got their questions answered by the drivers with the video released across all social media channels prior to the first BTCC race weekend at Brands Hatch.
The partnership with WSR reflects the shared passion for cars and motorsport enabling eBay Motors to connect and engage with automotive fans of the BTCC.
Good luck to team eBay Motors this BTCC season!
For exclusive content from the launch and team eBay Motors activity throughout the season please visit us on twitter @ebaymotorsBTCC
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