22.01.2015

GETTING STARTED IN THE SPORTS MARKETING INDUSTRY

With the recent news http://metro.co.uk/2013/07/01/graduate-jobs-spark-scramble-as-46-compete-for-every-post-3863199/?ITO=news-sitemap  that 46 graduates are to compete for every job this summer, now more than ever pre and post-graduates are requires to roll the dice and play the job hunting game with more dedication and smarter tactics than ever.

Starting a career in sports marketing, whether it’s for Manchester United or a brand that sponsors them such as Nike, it’s extremely competitive. How individuals approach job hunting may be telling for how they will go on to behave in business, from their persistence, attitude, dedication and relationships. Job hunting can be a job in itself.

Generate are one of the fastest growing sponsorship and events agencies in the UK, recruiting a number of graduates each year. A number of employees have made their way through the business from work experience to intern and full time employment. To kick start your summer, here is a ten step guide to improve your chances of finding employment in the sport industry

1)      Anyone can be a fan

A common misconception is that being a die-hard fan of a certain sport or team automatically gives you the skills to succeed in the industry. Although showing this kind of passion will help, that alone isn’t going to guarantee employment. You have to identify what skills or experience you have, whether you’re creatively minded or prefer dealing with data and numbers, highlighting that skill is going to make you stand out from the others looking for a similar role. Look at what roles exist in business and see where your skill set fits but try your hand at as many roles as possible, especially when you first start out.

2)      Be patient yet persistent 

Securing an internship during university or just after graduating is one of the best ways to gain the experience and skills that will set you up in the future. Although the money may not be enough to sustain your independence, the experience you gain in return is invaluable. Be prepared to be enthusiastic and work hard for it.

3)      Build your brand

Our day to use sport and entertainment to tell a story through a medium of sponsorship and events, you are no different!  Having an up-to-date and credible CV, whilst not ignoring tools such as Linkedin, will allow you to be in a good position to get out there and start looking for jobs and building your network. Identify what skills you have and your achievements starting with the most relevant.  

Your personal views on the latest industry news or a brand campaign cannot be underestimated either. Through blogs and social media you can showcase your passion and understanding whilst also having the opportunity to interact and learn from industry leaders.

What does social media tell a perspective employer about you? Don’t be surprised if they look you up on Google, Facebook, Linkedin, Twitter. Make sure you would be happy to share with them what they can find. 

4)      Network, Network, Network

Speak to as many people in the industry as you can about what you want to do. There are probably a number of roles within sports marketing that you won’t even be aware of, some that maybe more suited to you than others..  Create a database of everyone you meet, ask for business cards, file them and stay in contact.

5) Get digital

The future of marketing in sports and entertainment is developing at an overwhelming speed and the need for innovative digital activity is now more prominent than ever. Having the necessary skills on social media and other platforms will no longer provide you with a head start but help your keep up. Stay tuned into the latest developments, using tools such as Mashable can improve your digital knowledge.  

6) Raid your address book

Not just yours, but your parents, their friends, your friends and your friend’s parents!

7) Start small

If you can’t seem to get that first break in sport, move onto an industry with similar skills and try a variety of roles. Start with office experience, it’s imperative you know the basic do’s and don’t’s and mannerisms of the work place. Charities are often looking for help, becoming familiar with email systems, answering phones and general business, will prove useful when your big break finally comes.

8) Stay in contact

Keep in contact with industry contacts you make along the way, an email or phone call to say ‘happy Christmas’ or ‘I just saw your recent campaign go live, good luck’ provides an opportunity to subtly remind businesses of your availability and your passion to work with them. If you recognise someone at a function you’ve met previously, be confident and politely approach then to maintain the relationship.

9) Small world

Sport crosses many disciplines and often misconstrued as being a large industry which is far from the truth. The people you meet in your first day could be your closest colleagues, clients or suppliers in years to come. Your reputation is key, it can take a long time to build but little time to unravel.

Get in touch

Got a question, enquiry or fancy joining Team Mongoose? We’re always looking for new additions to the Mongoose burrow. Are you a hungry & motivated sales person or passionate & energetic activation specialist? We’d love to hear from you.

Tel: +44 (0) 207 462 1416