Sports marketing legend Michael Payne, former Marketing Director of the International Olympic Committee, will present at Future Sponsorship this November in Istanbul.  Michael Payne has been at the forefront of the sports marketing industry for over thirty years.  He led the global marketing effort for the Olympic Movement for more than two decades as the IOC's first ever Marketing and Broadcast Rights Director.

Following the recent close of London’s iconic Olympic Games, Michael will open day two of the Future Sponsorship conference with a keynote presentation reflecting on the key lessons learnt, how the Games have raised the bar for future and what the Olympic legacy means for London.

Supported by host partners, Turkish Airlines and Euroleague Basketball, Future Sponsorship will address the major challenges in the sponsorship world and will gather high level brands, rights holders and agencies to shape the future of the sponsorship industry.  Forward thinking and motivational speakers will keep the audience engaged for two content-packed conference days. 

Top speakers signed up to the anticipated event include Jordi Bertemou, CEO, Euroleague Basketball, Temel Kotil, CEO, Turkish Airlines, Sally Hancock, Director of Olympic Marketing and Sponsorship, Lloyds TSB, Ragip Balciogu, MD, Beko UK, Hakan Aydinol, General Manager, Galatasaray, Paul Samuels, Senior Vice President of AEG Global Partnerships, Europe and Christian Struck, Director of International Brand Management, Grundig AG.

The programme will address a host of critical topics including market projections and trends, tapping into growth markets and effective growth strategies for marketing overseas.  We will see brands and rights holders share expertise from China, Brazil, Europe and the Middle East, as well as insights from Turkey on their plans and ambitions to grow its sports culture.

Other sessions will include presentations, case studies and panel debates on dealing with problem messages in CSR, looking at successful and not so successful sponsorships from the UEFA Euros and the Olympics, discussing the true value of sponsorship to brands on a panel.  Discussions will also take place around music festival and entertainment sponsorship and the future of the industry – sports, media and entertainment. 

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