21.02.2017

London Fashion Week AW17

With no Premier League to talk about at the weekend, it’s time to talk fashion!

Unless you have been hiding under a rock this past week, you will know that London Fashion Week has been in town, bringing us all the weird, wacky and wonderful catwalk trends for AW17 and of course all the celebrity front row appearances.

Last season, everyone was talking about the 'See-Now Buy-Now’ experiment which continued to be popular as brands get on board with the consumer’s desire for immediate fashion. Topshop Unique has really paved the way with this instant fashion trend with key items already available online, could this be a push for our fashion to help retailers with our unpredictable weather and the need to cater for both hemispheres by becoming seasonless?

This new era of fashion, enabling customers to buy collections immediately after they debut on the catwalk, has enabled interest and excitement generated by runway shows to be translated into sales, with many brands seeing spikes immediately after their shows. It seems the experiment is over and this trend is here to stay. 

This year’s event saw London Fashion Week and Pantone partnering to celebrate the life of designer Richard Nicoll by creating a new colour chosen by his close friends - Nicoll Blue. The fitting tribute adorned the Arundel Street entrance of the main hub of London Fashion Week, at The Store Studios, 180 Strand. The designer, who showed collections on London's catwalk for nearly 10 years, was acclaimed for his modern sportswear and relaxed tailoring, bringing a thoroughly modern spin to menswear. 

We can’t talk about Fashion Week without talking about “The Best of British” and Mulberry really stole the show. This year’s show saw English singer-songwriter Anna Calvi, her band and members of the Heritage Orchestra & Choir give a live performance during the show, whilst the fashion on display took us back to British heritage filled with tweed and florals alongside statement handbags, such as a new quilted version of the Bayswater, which has become staple accessory for most and as iconic in British fashion history as a Burberry Mac.  

After a busy London Fashion Week, the question on everyone’s lips still remains: who will be the new editor of Vogue? Rumour has it; Natalie Massenet is tipped to replace Alexandra Shulman. 

Image result for Twitter logo @Ruth_Emma89 Image result for official linkedin icon Ruth Grimoldby

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