13.04.2016

Mongoose acquires Generate Sponsorship

Mongoose Sports & Entertainment, part of the Mission Marketing Group plc (the mission™) has acquired Generate Sponsorship to form one fully integrated sponsorship agency.    

The agency will combine Mongoose’s existing brand activation approach with Generate’s consulting, activation and sponsorship sales capabilities. This new combined offering will allow Mongoose to deliver creatively led and commercially focused sponsorship services for both brands and rights holders. 

Mongoose is a joint venture between Mongoose directors and the mission™, a marketing, communications and advertising Group which is made up of 13 multi-sector agencies.  

Mongoose sponsorship focus supports the Group’s growing capabilities in the sports sector alongside mission™ agency, Speed Communications, which has a dedicated Sports & Fitness communications division. 

Leveraging the Group’s international network, Mongoose works with an impressive line-up of major national and international brands including Erdinger, AJ Bell, Champagne Lanson and Thomson Reuters. 

Based in London but with global presence, Generate has a long track record of working with global brands and rights holders across sport, entertainment and CSR, and has an enviable portfolio of clients including QBE Insurance, England Golf, Rugby Europe and Cirque du Soleil.  

Generate’s Rupert Pratt and Andy Muggleton will join Chris O’Donoghue, Laura Pollard and Philippa Stewart from Mongoose to form the new senior management team.  

Commenting on the acquisition, Chris O’Donoghue, who will continue as CEO, said: “After 13 years, Generate have a remarkable track record and have built a fantastic reputation. It was clear that our approach and their ambitions are perfectly aligned. Together with Mongoose and our collectively talented teams, we have an opportunity to create one of the leading sponsorship agencies. We have hugely exciting plans in the pipeline that we look forward to announcing soon.”   

Rupert Pratt, Managing Partner of Generate, commented: “In Mongoose and the mission™ we have found a partner that shares our big ambitions and commercially focused delivery. The acquisition enables us to offer clients a genuine 360 degree service offering and take the agency into its next phase of growth. Sponsorship has evolved; our collective aim is to build a service offering for the next generation of sponsorship requirements.” 

Andy Muggleton, Managing Partner at Generate, added: “The enhanced offering opens up an exciting opportunity for our existing rights owner clients, both domestically and globally, by tapping into the Group’s extensive client roster.”

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