Mongoose Director, Rupert Pratt, delves into the positive and negative impacts of betting sponsorship in football.
With The FA recently pulling its £4m ($5.2m) partnership with Ladbrokes, the relationship between betting companies and football has come under close scrutiny.
From a commercial perspective, betting represents good income with companies making up 9 out of 20 premier league clubs shirt sponsors – and with probably all the clubs having a betting partnership of some sort – but what are the pros and cons for the sport?
With football being the number one sport for betting companies, sponsorship is simply one of the most effective ways for gaming companies of reaching their primary target audience. But does the dominance and depth of betting sponsorship, endorsement and advertising poses a risk to a younger generation who can’t help but be exposed and influenced?
Read the full story here: http://www.isportconnect.com/pros-cons-football-betting-sponsorship/
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