We are excited to announce that we are managing the global communications campaign for The World’s 50 Best Bars 2018 awards. 

Our PR team have previously enjoyed working with the World’s 50 Best brand, to create and deliver the communications strategy for its 50 Best Restaurants Awards for six consecutive years. We have supported 50 Best in taking their Restaurants awards ceremony on tour for the first time to New York in 2016. Since then, our agency has continued to work with 50 Best to deliver the press office function focussing on European territories for the Melbourne edition 2017 and supported the 15th Anniversary celebrations in Barcelona, as well as the 2018 Bilbao launch event.   

The World’s 50 Best Bars awards is regarded as the most prestigious and highly anticipated event of the year for the drinks industry and will take place on 3rd October 2018 at the Roundhouse in London, UK. The evening attracts a unique community of the best bartending talent from around the world, from industry icons to emerging stars bringing new trends to the table. The event sees a live countdown of the list, culminating in the coveted award of The World’s Best Bar, sponsored by Perrier. 

William Drew, Group Editor of The World’s 50 Best Restaurants & Bars, said: “We are delighted to extend our relationship with Mongoose to the 50 Best Bars awards and are very much looking forward to seeing working with them on this entity. Mongoose played a pivotal role in helping us to take The World’s 50 Best Restaurants awards from a localised industry event to a global consumer brand and we are looking to take Bars on the same path.”  

Jo Pockett, Associate Director, Mongoose Sports & Entertainment added: “Having won the World’s 50 Best contract back in 2011, we are thrilled to still be working together in partnership on its portfolio of events. Having achieved great successes with the 50 Best Restaurants awards, we are excited to now emulate that journey with Bars. The agency has strong experience in this space having worked on brands such as Veuve Clicquot, Champagne Lanson, Heineken, Greene King and Erdinger, and we are very proud to add the most coveted awards ceremony of the industry to our roster.” 

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