CLIMATE WEEK - Commercial strategy development and sponsor sourcing

What was it?

A new concept and national occasion focused on inspiring positive action against climate change. Generate was asked to shape, structure and develop a go to market strategy to help find sponsors.

How did we do it?

Our insight told us a clean sponsorship structure of 1 Headline and 4 Support Partners would give us the best chance of delivering value to sponsors while also reaching the financial targets required delivering Climate Week.After 18 months of proactive sales and marketing, we obtained face to face meetings with more than 40 blue chip brands, resulting in the acquisition of Tesco as Headline Partner and Aviva, Kellogg’s, EDF Energy and RBS as Support Partners. Now in its second year, our structure and groundwork has enabled Climate Week to not only retain Tesco, EDF Energy and Aviva as partners but also attract new sponsorship income from H&M, Nissan and Soda Stream.

Get in touch

Got a question, enquiry or fancy joining Team Mongoose? We’re always looking for new additions to the Mongoose burrow. Are you a hungry & motivated sales person or passionate & energetic activation specialist? We’d love to hear from you.

Tel: +44 (0) 20 7842 3200