Eastway Bikes

In 2012 Mongoose were tasked with launching a new bike brand in the highly competitive road cycling market with the end goal of building brand visibility and  retailer listings to draw the attention of investors  sell the company to a big cycling player.

Mongoose crafted a strong brand story to differentiate Eastway, using its heritage in the old, iconic London cycling track. We established a thorough product press office to ensure the bikes were in the hands of all key cycling and lifestyle media, securing features on the growth of the brand business and industry press. 

Mongoose secured blanket bike reviews in all cycling key titles each month and lifestyle features including The Guardian Weekend, The Independent, Men’s Health and ELLE. Aftfer a proactive two year campaign Eastway was successfully sold to Wiggle, meeting the ultimate target of our original brief. 

Get in touch

Got a question, enquiry or fancy joining Team Mongoose? We’re always looking for new additions to the Mongoose burrow. Are you a hungry & motivated sales person or passionate & energetic activation specialist? We’d love to hear from you.

Tel: 0208 629 5000