What was it?

For the second season running Generate created, produced and delivered eBay Motors' experiential events as part of its sponsorship of BTCC (British Touring Cars Championship)

Generate delivered a series of experiential events that not only increased awareness of the eBay Motors Hub website and app, but also gave eBay a true human connection to consumers and amplified its key message - 'We share your passion'

How did we do it?

Generate designed an experiential zone that would deliver the client's key requirements while proving extremely attractive and engaging for visitors.The 'eBay Hub Live' was housed in a fully branded arco structure and featured state-of-the art simulators offering visitors the chance the drive the eBay car; a photo opportunity with BTCC Trophy; Q&A sessions with team drivers; and exclusive race team merchandise. We created huge social media engagement by uploading all pictures to the eBay BTCC facebook page and encouraging visitors to 'like' for the opportunity to win prizes.

Get in touch

Got a question, enquiry or fancy joining Team Mongoose? We’re always looking for new additions to the Mongoose burrow. Are you a hungry & motivated sales person or passionate & energetic activation specialist? We’d love to hear from you.

Tel: 0208 629 5000