The PR and Digital team’s challenge was to secure standout PR coverage in print, online, build a digital fan community and engage fans at events – ultimately driving sales on eBay Motors and increasing perception of the brand.
Our integrated digital and experiential campaign has seen us use a variety of tactics to change brand perception of eBay Motors. We have developed a dedicated microsite to provide motoring enthusiasts with relevant and engaging content, including news, features, competitions and exciting video content.
To drive enthusiasts to the website use social media engagement, blogger outreach, PR stunts and experiential activity. This season we have created an eBay Motors pop-up experiential garage and hub live, which tours the nation at key motoring events.
Exclusive PR events allowed eBay Motors the opportunity to engage with media and fans. From the eBay Motors Mechanics Challenge, which will see the eBay Motors BTCC team to turn a milk float into a race car using eBay Motors parts and accessories chosen by motoring enthusiasts, to the car launch at eBay Motors offices, WSR Factory Tours and Hot Laps; consistent coverage ensured in motor specific media titles, generic ‘sporting’ media titles and media partnership with The Sun.
Got a question, enquiry or fancy joining Team Mongoose? We’re always looking for new additions to the Mongoose burrow. Are you a hungry & motivated sales person or passionate & energetic activation specialist? We’d love to hear from you.