Our brief was to attract a shirt sponsor and a support sponsor with only 4 months remaining until the start the Premiership season. However, it was important to ensure that all communication with targets was seen to come directly from Wasps, whilst only engaging with brands and individuals that had not already been contacted by an active internal team.
By installing a member of our team to the Wasps office for 2 days a week and creating official email addresses, we were able to communicate to the brand marketplace as part of the Wasps team. This in-house resource also ensured we maintained a consistency of message and allowed two-way communication between teams to prevent duplicate approaches, which could have impacted discussions with other areas of the Club. Over 120 brands were approached by Generate within a 4 month period, resulting in more than 10 pitches and the acquisition of 188Bet as support sponsor. Generate also advised Wasps with EMC2 who stepped up to become the main club sponsor.
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