Our challenge was to launch Lucozade Sport FitWater, a new functional water product and category, into the market. Educating the target audience on the importance and benefits of electrolytes, making FitWater the go to workout water. 

The Mongoose team, alongside current client Lucozade Sport, hosted a dynamic and interactive launch event at ME Hotel with a media workout. We worked with Lucozade Sport brand ambassadors Emily Skye and Anthony Joshua to secure media interest and attendance around the event. Media RSVPs were sent a branded workout pack with the new product, towel, Sigg bottle and information. 



  • Secured 32 media to attend launch event
  •  Landed 10 media interviews across Emily Skye and Anthony Joshua
  •  20 pieces of coverage in 48 hours including 7 nationals
  • Hero pieces in MailOnline, GiveMeSport, Men’s Health
  • 283 social posts from media sources
  • Fantastic photo opportunities for own channels
  • 394 engagements & 185k impressions 
  • 76% joy sentiment on social media outreach