Our challenge was to launch Lucozade Sport FitWater, a new functional water product and category, into the market. Educating the target audience on the importance and benefits of electrolytes, making FitWater the go to workout water.
The Mongoose team, alongside current client Lucozade Sport, hosted a dynamic and interactive launch event at ME Hotel with a media workout. We worked with Lucozade Sport brand ambassadors Emily Skye and Anthony Joshua to secure media interest and attendance around the event. Media RSVPs were sent a branded workout pack with the new product, towel, Sigg bottle and information.