Polo in the Park 2016 saw Team Mongoose descend on Hurlingham Park for three days of elite level polo dominated by Team Hong Kong who eventually lifted the trophy and celebrated in style with their magnums of Champagne Lanson.
The Champagne Lanson Garden behind the goal was the place to be throughout, providing the best view of the action all while offering the opportunity to enjoy a refreshing glass of bubbly.
The influence of Mongoose could be seen at the event and across social media over the duration of the weekend as on site and social media competitions were a regular feature and free bottles of champagne were given to the best entrants. Spectators of all ages could be seen having their photo with the pink Champagne Lanson frame and their official hashtag (#theperfectstart) received record pick up across twitter further illustrating the effectiveness of this activation strategy.
It was not just in the Champagne Lanson Garden where the presence of pink could be noticed as pink Champagne Lanson parasols decorated Hurlingham Park providing some welcome rest-bite from the high temperatures for spectators. The hot weather coupled with effective branding tools meant that it was no surprise that Champagne Lanson enjoyed record sales!
Same again next year?
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