What was it?

Generate created and delivered a profile-raising experience for Brioche at Race For Life events throughout the UK, including a feature area and product giveaways.Targets for the experiential were to raise brand awareness, public tasting and to collate data per event through a competition incentive.

How did we do it?

Having assessed Brioche's requirements, Generate recommended CRUK's Race For Life events as the perfect partner.Generate created a plan which included sourcing and branding a retro Citroen van in Brioche livery; a French accordion player; and coordinating product giveaways.Generate fully managed the activation across 10 Race For Life events and smashed all KPIs for giveaways and data collection set by the client.

Get in touch

Got a question, enquiry or fancy joining Team Mongoose? We’re always looking for new additions to the Mongoose burrow. Are you a hungry & motivated sales person or passionate & energetic activation specialist? We’d love to hear from you.

Tel: 0208 629 5000