Generate created and delivered a profile-raising experience for Brioche at Race For Life events throughout the UK, including a feature area and product giveaways.Targets for the experiential were to raise brand awareness, public tasting and to collate data per event through a competition incentive.
Having assessed Brioche's requirements, Generate recommended CRUK's Race For Life events as the perfect partner.Generate created a plan which included sourcing and branding a retro Citroen van in Brioche livery; a French accordion player; and coordinating product giveaways.Generate fully managed the activation across 10 Race For Life events and smashed all KPIs for giveaways and data collection set by the client.
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