Take sports presentation of the UCI BMX World Championships to a new level and create the best World Championship event ever. Turn up the presentation for the Friday and Saturday evening shows and produce tangible and impactful engagement with the fans throughout the 4 days of international competition at the NIA in Birmingham.
Maximise a very tight budget by producing a standout show which connected with fans and new-adopters alike. Install bespoke lighting and audio-visual rigs to bring the event to life and secure talent for entertainment, commentary and presentation elements.Ensure this event built interest in BMX ahead of London 2012. Drew on our industry relationships to deliver cost-effective solutions to meet budget constraints, without compromising on production.Worked efficiently and effectively with British Cycling and the UCI to deliver consistent sports presentation across the 4 days of competition; servicing over 2,500 riders and tens of thousands of attendees.
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