RISING ABOVE THE NOISE: HOW WE HELPED MONSTER CUT THROUGH AT CES

THE CHALLENGE

We were tasked with ensuring Monster products achieved cut through in key media during one of the busiest events in the tech calendar – CES 2018.

THE SOLUTION

In response, we flew to Las Vegas to support Monster and the US press team at the show (and in the same time zone!) by running a full international press office and implementing a real-time social media strategy. We leveraged our relationships with key tech, consumer and national media in the UK, France and Germany to secure their attendance at the Monster press conference and one-on-one product demonstrations on the booth at CES to ensure Monster’s latest launches were included in key product roundups. In addition to this, we hosted key international media at Monster’s legendary concerts with ambassadors, Iggy Azalea and Joe Perry, to help bring to life the brands values and further cement its heritage in music.

THE RESULTS

  • 49 pieces of coverage across the UK, Germany & France including in depth reviews and ambassador interviews including Mail Online, What Hi-Fi, CNET, Pocket-Lint
  • 34 EU media attended product demos at the stand and the press conference
  • We had over 21K engagements on Twitter with over 260 clicks direct to our website.

  • Mongoose
  • Colour run
  • Club

Get in touch

Got a question, enquiry or fancy joining Team Mongoose? We’re always looking for new additions to the Mongoose burrow. Are you a hungry & motivated sales person or passionate & energetic activation specialist? We’d love to hear from you.

Tel: +44 (0) 20 7842 3200