What was it?

With the massive spike in exposure of Olympic sport in 2012, coupled with reduced public funding into grass roots sport from Sport England, it was the perfect time for National Governing Bodies to fully understand their commercial value and proposition, so they could derive greater commercial revenues and reduce dependence on the public monies.

How did we do it?

Our work highlighted that National Governing Bodies do have value they can commercialise. However all had core structural challenges to rectify first before hitting the marketWe identified key changes that a sponsor would require arming the National Governing Bodies with the insight they needed to make improvements and build additional valueEnsuring each National Governing Body were more attractive to the sponsorship marketplace and increasing chances of future success

Get in touch

Got a question, enquiry or fancy joining Team Mongoose? We’re always looking for new additions to the Mongoose burrow. Are you a hungry & motivated sales person or passionate & energetic activation specialist? We’d love to hear from you.

Tel: 0208 629 5000