UK Sport, who are responsible for investing into elite sport, with the specific task of delivering success at Olympic and Paralympic Games, were seeking to develop their commercial model post London 2012
Generate’s Consultancy division was hired to independently assess the value of UK Sport’s 9 separate commercial programmes, understanding their value, unlocking their potential, and identifying opportunities. The corollary of this work was to develop a commercial structure and strategy that would maximise the commercial opportunity to the benefit of the National Governing Bodies for the period up to Rio de Janeiro 2016 and beyond.The findings highlighted a significant per annum value of UK Sport assets as well as a commercial structure recommendation that could be implemented from 2013 onwards. Add to this the medal success at London 2012 and you’ll find that UK Sport are in a strong position.
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