World-famous London attraction will launch brand new sponsorship with lastminute.com from February 2020

November 13, 2019 -The UK’s most popular paid-for attraction, the London Eye, announced today an exciting headline sponsorship with European travel giant lastminute.com. The sponsorship, which officially launches from February 2020, will see a joint rebrand of the London Eye and River Cruise. 

Both organisations will be building upon the exciting potential of this opportunity by investing in a range of innovative and memorable experiences for guests visiting the London Eye. Alongside this, the sponsorship includes full naming rights and the iconic landmark lighting up the city skyline in the lastminute.com brand colours.

Sunny Jouhal, General Manager at the London Eye said“We are delighted to be working with lastminute.com as our new headline sponsor. The London Eye has been an iconic and world-famous part of the city skyline for almost 20 years and is a ‘must-do’ for visitors to the capital. We are thrilled to enter a milestone year partnered with such a well renowned brand and we have already agreed lots of exciting plans and are looking forward to bringing them to life.”

Marco Corradino, group CEO of lastminute.com comments: 

“London is the city where it all began for lastminute.com more than 20 years ago, so we’re thrilled to announce our partnership with one of the capitals most recognisable symbols, the London Eye. We are planning many exciting things together for the people of the UK and visitors from across the globe. And we can't wait to help make this unique part of the London skyline a bit more pink from 2020 onwards." 

Previous headline sponsors of the London Eye include British Airways, EDF Energy and most recently Coca-Cola Great Britain since 2015.



For press enquiries, contact:

London Eye – pressoffice@londoneye.com or call +44 (0)2038896766

Lastminute.com - communications_team@lastminute.com 


Notes to Editors:

The London Eye

The London Eye is conceived and designed by Marks Barfield Architects.  The London Eye is centrally located in the heart of the capital, gracefully rotating over the River Thames opposite the Houses of Parliament and Big Ben.  At 135m, the London Eye is the world’s tallest cantilevered observation wheel; a feat of design and engineering it has become the modern symbol representing the capital and a global icon.  The experience showcases breath-taking 360-degree views of the capital and its famous landmarks and has been the number one visitor experience in the city for the past decade.

The constant and graceful movement of the London Eye gives visitors an ever-changing perspective of the best city in the world.  An experience on the London Eye will lift you high enough to see up to 40km and keep you close enough to see the spectacular details of the city unfolding below you.

Included in all London Eye experiences is the spectacular 4D cinema show, featuring the first ever-3D aerial footage of London and the famous London NYE fireworks.


About Merlin Entertainments Ltd

Merlin Entertainments Ltd is a global leader in location-based, family entertainment. As Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates over 130 attractions, 20 hotels and 6 holiday villages in 25 countries and across 4 continents. Merlin’s purpose is to deliver memorable experiences to its 67 million guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its c.28,000 employees (peak season).

See www.merlinentertainments.biz for more information and follow on Twitter @MerlinEntsNews


About lastminute.com :

Here at lastminute.com, travel and leisure is what drives us. From hotels, city breaks and holidays to theatre, entertainment and spa days, we’re specialists in creating amazing experiences and unforgettable memories.  Founded in 1998, we're experts in brightening up online travel. And we’re among the worldwide leaders in the field, helping more than 10 million customers each year to find their own perfect travel and leisure experiences.

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