Mongoose bolster entertainment arm with search for Partners for London Fashion Week, The Fashion Awards and the Institute of Positive Fashion.

Mongoose Sport & Entertainment has been appointed by the British Fashion Council to find partners for three of their most attractive properties inclusive of Principle Partner of The Fashion Awards as well as growing the network of Partners for London Fashion Week and the Institute of Positive Fashion.

The London based sports and entertainment marketing agency is joining forces with the British Fashion Council to manage the outreach and negotiations on an on-going basis. The British Fashion Council are pioneers in the industry, supporting excellence in fashion design and strengthening British fashion in the global economy as a leader in responsible, creative business. Their key pillars are to support excellence in design, empower growth and to activate positive change. The British Fashion Council is advised by the Executive Board and Industry Advisory Board and has an extensive network across all aspects of the industry. They are looking to expand their portfolio of Partners to further reflect their position in the industry and the future of British Fashion.

Gemma Juviler, Commercial Director at The British Fashion Council, said: “We are looking forward to working with Mongoose in the search for new and exciting Partners for our properties. The BFC build bespoke and longstanding partnerships to support us in reaching our strategic goals and in the past, have onboarded Partners that share our value proposition while bringing an innovative and unexpected point of view to the work that we do. World class events such as London Fashion Week, The Fashion Awards and the Institute of Positive Fashion provide opportunities for innovative and purpose lead partnerships. We have every confidence that Mongoose will help us to continue to identify industry-leading partnerships that are both inspiring and commercially successful.” 

Chris O’Donoghue, CEO at Mongoose, said: “We’re delighted to be working with The British Fashion Council during this incredibly exciting time for them. There is so much value to be extracted from BFC properties by sponsors and partners and we are really looking forward unlocking this and bringing the BFC to market. Ultimately, we are aiming to onboard new partners who have a shared vision and values but who also want to promote the partnership with the fashion flagship through all marketing and media channels”.

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