In the attention economy it’s not our job to keep up with the Jones’, for 2024 it’s time to remember that acting with confidence, giving space to think and using your ears for listening are all ‘green flags’ in life. So why wouldn’t the same be true for LinkedIn or brands?
The team asked me to write a blog on creativity, something about trends vs. the longevity of creativity. A very nice topic. It’s important to get in front of people, it’s important to be consistent, but can you do both?
SAY SOMETHING. WHAT? ANYTHING.
Sat at my desk watching the rain fall in London, the words wouldn’t come. A lack of inspiration perhaps. After all, I’ve already read 100 anodyne, contrary thoughts from LinkedIn’s favourite influencers (often even in the same posts) and now I’m trying to throw my wood on the fire…
I started letting my mind wander, letting the morning curmudgeon take hold. What if we all talked a lot less.
We essentially ‘love bomb’ the public with messages from brands, from ourselves, so we can grab their attention, game the algorithm, get the followers, earn the money…make them fall in love.
I wouldn’t like it if someone did that to me, in fact, I’d run a bloody mile. We’re caught in a trap of…
COULD WE, CAN WE, DO IT DIFFERENTLY?
For some brands, maybe it’s time to say a little less. Spinning off a current social media trend, let’s ‘degrowth’ what we say, less posts, less certainty, less talk, less attention, more conversation.
In a world where brand purpose is important and audiences of different ages are disconnecting from social, from advertising, from newspapers and from each other, we could look after our audience and reach them better with ‘talk-less’.
LEAVE THEM WANTING MORE
You might find that they start to feel like they want to hear from you. Say it quietly, but they might even miss you.
Falling in love with how comfortably secure you are as a brand, an agency, an expert and a human. It takes guts to zig when all around are zagging. That leap is also backed up by the data with the recommended amount of posts for a brand is on average 3 posts a week.
I was also asked to write some key takeaways from this blog as clearly you, dear reader, cannot be trusted to do that yourself and they might even get made into a carousel:
So, there you go, I wrote something. Am I going to start a trend (#talkless)? Unlikely, but it’s fun to let the mind wander.
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