Bosch wanted to challenge the current misconceptions in the UK and educate potential consumers about the benefits of eBiking, with the overall aim of growing the industry and strengthening the brands position.
Mongoose faced the challenge head on, bringing e-mountain-biking to top MTB professional event: Emerald Enduro World Series. We took key cycling media on an eMTB experience so that could share their personal experience with others and dispel myths.
The team hosted media at the event to demonstrate the benefits of eBikes in direct contrast with traditional models. As well as, supporting interviews with top spokespeople including MTB World Series winner Greg Callaghan and head coach of Cube MTB Action Team, who talked passionately about the benefits of eMTB and support of Bosch.
4 positive feature-length articles of coverage in top cycling press highlighting the benefits of eMTB as well as key messaging on the superior nature of the Bosch eBike system.
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