SIMPLYHEALTH ENGLAND RUGBY CORPORATE ACTIVATION

CHALLENGE

Mongoose worked with Simplyhealth to activate its sponsorship of England Rugby and the Rugby Safe initiative. It’s position as Trusted Healthcare Partner provided a unique opportunity to own the moment of ‘warming up for your next big game’, whether that’s on the pitch or going into the board room.

SOLUTION

The theme of the ‘warm up” was used to communicate Simplyhealth’s brand message of ‘Get Seen, Get Sorted’ across three key channels: corporate, content and live activation.

Content was at the heart of the campaign, with newly secured brand ambassador, Dylan Hartley, taking the lead in the ‘Get Seen, Get Sorted’ promo video, which premiered on the big screen at the England v Ireland game at Twickenham Stadium. 

Corporate engagement was kicked off with panel discussion on the importance of tackling mental health issues in the workplace featuring: TV presenter Gaby Logan, ambassador and ex-England Rugby Captain Dylan Hartley, England Rugby Player Heather Fisher, CIPD Chief Executive Peter Cheese, Global Director of Safety at Royal Mail Dr Shaun Davis and Richard Gillies, COO at Simplyhealth.

Whilst on the ground, live activation took place with a 30 strong dance troupe showcased the Rugby Safe Activate warm up exercises.

RESULT

As well as being led by high profile names, the corporate event attracted 60 HR professionals into the room and overall helped build lead generation and new business pipelines.

The multichannel activation was supported by a strategic LinkedIn campaign delivering tailored advertising and content to different key corporate audiences. Overall the campaign achieved 103,463 impressions, 400 link clicks and ultimately double the average engagement rate for Simplyhealth.