Virgin Active Rugby Partnership

CHALLENGE

Mongoose were tasked with creating content with England rugby players to highlight Virgin Active’s four pillars of fitness: strength, stability, stamina and soul.

Using the brand's assets at Twickenham to engage Virgin Active members and heighten brand awareness by showcasing Virgin Active’s fitness class offering using England rugby partnership.

SOLUTION

Created a series of free Virgin Active grid classes on National Fitness day at Twickenham Stadium. 

Developed a content strategy for whole RFU partnership highlighting mental and physical health benefits – Strength, Soul, Stamina, Stability

Utilised England men’s and women’s players in non-rugby content to showcase Virgin Active’s partnership with the RFU.

RESULT

A mental and physical health content series on Instagram was released around RWC2019 with England players.

A pitch day at Twickenham was held where 150 people took part in Virgin Active grid classes.

We also held a corporate strength and conditioning class at Twickenham with anEngland 7s coach.