WATTBIKE ATOM LAUNCH

CHALLENGE

To generate a news push around the new brand new Atom bike launch to increase brand awareness for Wattbike and drive consumer sales

SOLUTION

The team established a proactive press office and features programme across cycling, fitness, tech, lifestyle and national media. We also activated brand sponsorships with Italy Rugby and showcased at events such as the London Bike Show.

Media trials of the new Atom bike allowed us to secure bigger features across media with in-depth and first hand stories. We also secured national broadcast coverage on the BBC by supporting the Sport Relief campaign, Zoe Ball’s Hardest Road Home.

Furthering our hands on outreach, we developed strong relationships with influencers and secured brand advocates though partnerships. This also developed in to a two way content creation program with Lizzie Deignan and Juliet Elliot.

RESULTS

• 33 pieces of coverage in 6 months, 23 social posts

• Hero coverage on BBC Sport Relief, Evening Standard, Telegraph, Sunday Times, T3 & The Gadget Show

• 32% coverage in non-endemic media – expanding the audience