With the coronavirus pandemic resulting in mass-postponement and cancellation of sports events worldwide, the sports industry at large finds itself in unchartered territory. Never before has the activity our industry is centred around come to a global standstill, leaving billions of sports fans void of live entertainment to consume and sports rights holders facing an anticipated reduction in sponsorship rights fees in 2020 greater than 30%.
However, with a heightened level of anticipation amongst sports fans and increasingly innovative solutions to audience engagement, it is with realistic positivity that we look to the future.
What impact will COVID-19 have on the industry? What does this mean for the business of sports sponsorship and how can we look to the future?
Download "Sports Sponsorship: Emerging trends set to thrive in a post-pandemic era" to find out.