Latest news

Team Mongoose are always on the hunt for the latest news in sports and entertainment. Here is the world through the eyes of the Mongoose and our view on outwitting, out-thinking and outplaying.

GETTING STARTED IN THE SPORTS MARKETING INDUSTRY

GETTING STARTED IN THE SPORTS MARKETING INDUSTRY

22.01.2015
Recent graduate of our internship programme, Richard, gives us his tips
INTERNATIONAL RIVALRIES IN SPORT

INTERNATIONAL RIVALRIES IN SPORT

22.01.2015
Generate's Greg Humphreys takes a look at how sporting rivalries are formed and what effect they have on sponsorship.
THE FA CUP – IT STILL MATTERS!

THE FA CUP – IT STILL MATTERS!

14.01.2015
Generate's Joe Radford takes a look at why the FA Cup is important from a fan's perspective
FORMULA ONE: THE SPONSORSHIP BATTLE

FORMULA ONE: THE SPONSORSHIP BATTLE

05.12.2014
Commercial Support Executive Mihir Gokani takes a look at why F1 teams might be struggling for sponsorship
THE ATP FINALS - A WORTHY INVESTMENT FOR SPONSORS?

THE ATP FINALS - A WORTHY INVESTMENT FOR SPONSORS?

14.11.2014
Chris Russell takes a look at why sponsors should become involved in non-Grand Slam tennis events
THE AMERICAN DREAM

THE AMERICAN DREAM

07.11.2014
With the world’s best looking set to do battle in the upcoming QBE Internationals, Senior Account Executive Ali Minto has a look…
WHAT NEXT FOR FORMULA ONE?

WHAT NEXT FOR FORMULA ONE?

06.11.2014
With the troubles surrounding Marussia and Caterham, Camilla Barlow looks at the future for F1
WHAT IS THE VALUE OF AN ASSOCIATION WITH FIFA?

WHAT IS THE VALUE OF AN ASSOCIATION WITH FIFA?

01.11.2014
Generate's Managing Director Rupert Pratt wonders why brands keep sponsoring scandal-ridden association
SLEEPING WITH DINOSAURS

SLEEPING WITH DINOSAURS

27.10.2014
Commercial Partnerships Manager Felicity Waller takes a look at Dinosnores, the Natural History Museum's latest venture
INTERNATIONAL RUGBY LEAGUE… IS IT A BACK SEAT PASSENGER TO THE CLUB GAME?

INTERNATIONAL RUGBY LEAGUE… IS IT A BACK SEAT PASSENGER TO THE CLUB GAME?

24.10.2014
Generate's Chris Russell takes a look at International Rugby League, with the help of RFL Commercial Manager Gary Linke
DOES THE EUROPEAN CHAMPIONS CUP NEED A SPONSOR?

DOES THE EUROPEAN CHAMPIONS CUP NEED A SPONSOR?

17.10.2014
With the new European Champions Cup kicking off tonight, Generate's Commercial Partnership Manager looks at how the tournament…
ARE WASPS BEING SENT TO COVENTRY?

ARE WASPS BEING SENT TO COVENTRY?

16.10.2014
Generate's Commercial Partnerships Manager Felicity Waller reflects on Wasps's move to the Ricoh Arena
IS RUGBY LEAGUE IN TROUBLE?

IS RUGBY LEAGUE IN TROUBLE?

10.10.2014
Generate's Account Executive Sam Hurley looks ahead to the Super League Grand Final and the future of the sport
RUPERT PRATT GIVES HIS THOUGHTS TO THE DRUM

RUPERT PRATT GIVES HIS THOUGHTS TO THE DRUM

06.10.2014
Generate Managing Director gave expert view on the FA Cup's lack of a title sponsor
HOW DO YOU SOLVE A PROBLEM LIKE MANCHESTER UNITED?

HOW DO YOU SOLVE A PROBLEM LIKE MANCHESTER UNITED?

03.10.2014
Senior Account Manager Anna Shaw sees a potential commercial storm on the way for England's biggest club
THE UNITED KINGDOM IS ‘WALKING HOME FOR CHRISTMAS’

THE UNITED KINGDOM IS ‘WALKING HOME FOR CHRISTMAS’

01.10.2014
Get your walking boots on and Walk this Way
CAN THE RYDER CUP SAVE GOLF?

CAN THE RYDER CUP SAVE GOLF?

25.09.2014
With the Ryder Cup upon us, Generate's Greg Rowell takes a look at its appeal in a struggling sport
INDIVIDUALS OR TEAMS; WHEN DOES SPORT MATTER MOST TO THE FANS?

INDIVIDUALS OR TEAMS; WHEN DOES SPORT MATTER MOST TO THE FANS?

25.09.2014
Generate's Charlie Young looks at why it's always special when individual sports hold team events
RUPERT PRATT HOSTS ESA SPONSORSHIP BREAKFAST BRIEFING

RUPERT PRATT HOSTS ESA SPONSORSHIP BREAKFAST BRIEFING

24.09.2014
Event was held to discuss the future of sponsorship for rights holders and sponsors
LEWIS MOODY SPEAKS TO THE TELEGRAPH AT THURSDAY THERAPY

LEWIS MOODY SPEAKS TO THE TELEGRAPH AT THURSDAY THERAPY

22.09.2014
Ex-England captain gives his view on the national team's new shirt at Generate's Rugby World Cup countdown celebration