Latest news

Team Mongoose are always on the hunt for the latest news in sports and entertainment. Here is the world through the eyes of the Mongoose and our view on outwitting, out-thinking and outplaying.

IWD: Inspirational Sport Campaigns

IWD: Inspirational Sport Campaigns

10.03.2021
For International Women's Day, the Mongoose team reflect on campaigns that have inspired us, impacted behavioural change, or…
IWD: Inspirational Women in Sport

IWD: Inspirational Women in Sport

08.03.2021
Team Mongoose celebrate IWD by looking at the women who inspire them in the sporting world.
Understanding Unconscious Motivations to help with Fan Engagement

Understanding Unconscious Motivations to help with Fan Engagement

05.03.2021
Our Brand Experience Director, Cat Lucas discusses how rights holders can increase fan engagement levels by truly understanding…
The return of grassroots: what needs to change?

The return of grassroots: what needs to change?

01.03.2021
With a date now in the diary for the return of grassroots sport, Mongoose's Will Moore looks at how grassroots sport needs to…
The Evolving Live Fan Experience

The Evolving Live Fan Experience

19.02.2021
WIth the 2021 seasons underway, the Mongoose team looks at how the 'ive fan experience' is evolving under new lockdown rules and…
A SUPER BOWL FULL OF CHANGE.

A SUPER BOWL FULL OF CHANGE.

05.02.2021
The biggest night in sports advertising is coming to town. It might look a little different this year. Senior Account Director…
TIPS FOR EATING OUT WHEN STAYING IN!

TIPS FOR EATING OUT WHEN STAYING IN!

29.01.2021
The Mongoose team have collated the best lockdown foodie favs to keep us inspired until we get out and get great food in…
Our New Director of Brand Experience, Cat Lucas reveals what she’s looking to bring to the team

Our New Director of Brand Experience, Cat Lucas reveals what she’s looking to bring to the team

22.01.2021
Our Director of Brand Experience, Cat Lucas, reveals what she’s looking to bring to the team.
2020: A Year to Change and Adapt

2020: A Year to Change and Adapt

18.12.2020
The Mongoose team reflect on the successes, as well as the lessons learned while reviewing some outstanding work from 2020.
The New Entertainment Mix – How sport and its stars are crossing over into the world of music, tech, gaming and fashion

The New Entertainment Mix – How sport and its stars are crossing over into the world of music, tech, gaming and fashion

04.12.2020
Josh Barkanyi reflects on how the sports and entertainment industry is constantly expanding and innovating in order to meet an…
Ready, Set, Ruggerbox

Ready, Set, Ruggerbox

16.11.2020
Read about the launch of the Ruggerbox series which sees three rugby supporting families discuss all things physical and mental…
Strengthening Partnerships – It’s Not The Time To Hold Back

Strengthening Partnerships – It’s Not The Time To Hold Back

06.11.2020
Tom Hunt looks at the impact of COVID-19 on the live sports industry and highlights how important it is for brands and rights…
Best of British Blog: Lockdown Edition

Best of British Blog: Lockdown Edition

21.10.2020
We reflect on our top 5 people who used their online platforms to make a positive impact on the nation throughout lockdown.
Owed to Events – its time to cheer together.

Owed to Events – its time to cheer together.

09.10.2020
Mongoose's Amelie Hawkins, talks about the We Make Events campaign and how it's provided a period of reflection for the…
Why Fans Crave the Return of Sports

Why Fans Crave the Return of Sports

31.07.2020
After being inspired by BBC Sounds documentary podcast "The most important, least important thing", we explored why we as a…
Sport Sponsorship Trends for a Post-Pandemic Era

Sport Sponsorship Trends for a Post-Pandemic Era

06.07.2020
In case you missed our insights report, we recap the key learning on how brands and rights holders have responded and engaged…
National School Sports Week: A new kind of football takes over UK playgrounds

National School Sports Week: A new kind of football takes over UK playgrounds

23.06.2020
We shine a light on JagTag, the American Football programme funded by the Jacksonville Jaguars which is growing in popularity in…
PREMIER LEAGUE FOOTBALL IS BACK BUT IT’S TIME TO LOOK AT THE BIGGER PICTURE

PREMIER LEAGUE FOOTBALL IS BACK BUT IT’S TIME TO LOOK AT THE BIGGER PICTURE

17.06.2020
Football fans around the country rejoice as the Premier League returns. But what have brands and right holders learnt from the…
The Good, The Great, The Excellent

The Good, The Great, The Excellent

12.06.2020
To celebrate Bike Week we have dedicated our ‘The Good, The Bad and The Ugly’ round up to cycling campaigns. But with a twist…