Latest news

Team Mongoose are always on the hunt for the latest news in sports and entertainment. Here is the world through the eyes of the Mongoose and our view on outwitting, out-thinking and outplaying.

WHY RUGBY SEVENS NEEDS AN IPL

WHY RUGBY SEVENS NEEDS AN IPL

01.09.2014
Whilst the most established sports have built up their individual brand equity over the years...
RUGBY THURSDAY THERAPY!

RUGBY THURSDAY THERAPY!

01.09.2014
Some fantastic shots from our rugby themed Thursday Therapy
FOOTBALL VS THEATRE: WHO WINS?

FOOTBALL VS THEATRE: WHO WINS?

29.08.2014
Commercial Partnerships Manager Felicity Waller has always been a big sports and theatre fan, but has trouble uniting both. Here…
GLAZERNOMIC’S

GLAZERNOMIC’S

21.08.2014
The rapid commercialisation of Manchester United
GENERATE BRINGS PROMS BACK TO CHATSWORTH

GENERATE BRINGS PROMS BACK TO CHATSWORTH

12.08.2014
Generate puts on spectacular show in the open-air
WHAT IS THE REAL IMPACT OF FACEBOOK AND GOOGLE ON SPONSORSHIP?

WHAT IS THE REAL IMPACT OF FACEBOOK AND GOOGLE ON SPONSORSHIP?

06.08.2014
Generate Managing Director takes a further look at the impact of Digital on Sponsorship
WHO WON THE WORLD CUP?

WHO WON THE WORLD CUP?

01.08.2014
Football, Sponsors, Brazil, FIFA, who won the World Cup? Now it’s over the analysis can begin..
SPORT: IT'S ALL IN THE HEAD

SPORT: IT'S ALL IN THE HEAD

24.07.2014
Generate Founding Partner and Commercial Director Andy Muggleton gives his thoughts on Alastair Cook's troubles
HAVE BRANDS MISSED A TRICK IN NOT SPONSORING THE COMMONWEALTH GAMES?

HAVE BRANDS MISSED A TRICK IN NOT SPONSORING THE COMMONWEALTH GAMES?

22.07.2014
Generate Managing Director Rupert Pratt discusses if companies should have become more involved with Glasgow 2014
IS DIGITAL A FOE FOR RIGHTS HOLDERS?

IS DIGITAL A FOE FOR RIGHTS HOLDERS?

21.07.2014
Generate Client Services Director Mat Bell takes a different look at what digital means for rights holders
GENERATE HOSTS THURSDAY THERAPY

GENERATE HOSTS THURSDAY THERAPY

11.07.2014
Friends of Generate invited to an evening of drinks and Pétanque

PROFESSIONAL CYCLING FAILING TO CAPITALISE ON SPORT'S POPULARITY?

08.07.2014
Generate Account Executive Sam Hurley looks at challenges facing Pro Cycling
WHY DIGITAL IS YOUR FRIEND

WHY DIGITAL IS YOUR FRIEND

01.07.2014
Generate Client Services Director Mat Bell looks at what digital content means for rights holders
DON’T BITE THE HAND THAT FEEDS YOU, LUIS!

DON’T BITE THE HAND THAT FEEDS YOU, LUIS!

29.06.2014
Managing Director Rupert Pratt explores the commercial impact of Luis Suarez’s ban
AMBUSH MARKETING IS A GOOOOOO!

AMBUSH MARKETING IS A GOOOOOO!

19.06.2014
With rising sponsorship fees associated with major global sporting events, are brands more inclined to adopt ambush marketing…
WAS THE PREMIERSHIP FINAL THE FINAL STRAW FOR THE TELEVISION MATCH OFFICIAL?

WAS THE PREMIERSHIP FINAL THE FINAL STRAW FOR THE TELEVISION MATCH OFFICIAL?

11.06.2014
Senior PR Executive Stew Day looks at sports technology as a potential sponsorship platform
ADIDAS PREPARED TO GO ‘ALL IN OR NOTHING’ IN THEIR QUEST TO SEE OFF NIKE

ADIDAS PREPARED TO GO ‘ALL IN OR NOTHING’ IN THEIR QUEST TO SEE OFF NIKE

02.06.2014
Senior PR Manager Tim Bayliss provides his professional opinion on Adidas’ FIFA World Cup Campaign
HAS THE FIRST SMART TENNIS RACKET PRESENTED A COMMERCIAL OPPORTUNITY?

HAS THE FIRST SMART TENNIS RACKET PRESENTED A COMMERCIAL OPPORTUNITY?

15.05.2014
Is tennis set to take the example of other sports and create a new commercial avenue?
HOW WOULD EA SPORTS TREAT SEVENS RUGBY

HOW WOULD EA SPORTS TREAT SEVENS RUGBY

09.05.2014
Are sports more commercially successful when they promote the sport / rights holder as a whole or when they utilise individuals…
FOUR THINGS THE BIG BASH LEAGUE GOT RIGHT?

FOUR THINGS THE BIG BASH LEAGUE GOT RIGHT?

08.05.2014
The recent success of the third season of the Australian domestic Twenty20 competition, the Big Bash League (BBL), provides some…