Latest news

Team Mongoose are always on the hunt for the latest news in sports and entertainment. Here is the world through the eyes of the Mongoose and our view on outwitting, out-thinking and outplaying.

SLEEPING WITH DINOSAURS

SLEEPING WITH DINOSAURS

27.10.2014
Commercial Partnerships Manager Felicity Waller takes a look at Dinosnores, the Natural History Museum's latest venture
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INTERNATIONAL RUGBY LEAGUE… IS IT A BACK SEAT PASSENGER TO THE CLUB GAME?

INTERNATIONAL RUGBY LEAGUE… IS IT A BACK SEAT PASSENGER TO THE CLUB GAME?

24.10.2014
Generate's Chris Russell takes a look at International Rugby League, with the help of RFL Commercial Manager Gary Linke
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DOES THE EUROPEAN CHAMPIONS CUP NEED A SPONSOR?

DOES THE EUROPEAN CHAMPIONS CUP NEED A SPONSOR?

17.10.2014
With the new European Champions Cup kicking off tonight, Generate's Commercial Partnership Manager looks at how the tournament…
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ARE WASPS BEING SENT TO COVENTRY?

ARE WASPS BEING SENT TO COVENTRY?

16.10.2014
Generate's Commercial Partnerships Manager Felicity Waller reflects on Wasps's move to the Ricoh Arena
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IS RUGBY LEAGUE IN TROUBLE?

IS RUGBY LEAGUE IN TROUBLE?

10.10.2014
Generate's Account Executive Sam Hurley looks ahead to the Super League Grand Final and the future of the sport
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RUPERT PRATT GIVES HIS THOUGHTS TO THE DRUM

RUPERT PRATT GIVES HIS THOUGHTS TO THE DRUM

06.10.2014
Generate Managing Director gave expert view on the FA Cup's lack of a title sponsor
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HOW DO YOU SOLVE A PROBLEM LIKE MANCHESTER UNITED?

HOW DO YOU SOLVE A PROBLEM LIKE MANCHESTER UNITED?

03.10.2014
Senior Account Manager Anna Shaw sees a potential commercial storm on the way for England's biggest club
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THE UNITED KINGDOM IS ‘WALKING HOME FOR CHRISTMAS’

THE UNITED KINGDOM IS ‘WALKING HOME FOR CHRISTMAS’

01.10.2014
Get your walking boots on and Walk this Way
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CAN THE RYDER CUP SAVE GOLF?

CAN THE RYDER CUP SAVE GOLF?

25.09.2014
With the Ryder Cup upon us, Generate's Greg Rowell takes a look at its appeal in a struggling sport
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INDIVIDUALS OR TEAMS; WHEN DOES SPORT MATTER MOST TO THE FANS?

INDIVIDUALS OR TEAMS; WHEN DOES SPORT MATTER MOST TO THE FANS?

25.09.2014
Generate's Charlie Young looks at why it's always special when individual sports hold team events
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RUPERT PRATT HOSTS ESA SPONSORSHIP BREAKFAST BRIEFING

RUPERT PRATT HOSTS ESA SPONSORSHIP BREAKFAST BRIEFING

24.09.2014
Event was held to discuss the future of sponsorship for rights holders and sponsors
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LEWIS MOODY SPEAKS TO THE TELEGRAPH AT THURSDAY THERAPY

LEWIS MOODY SPEAKS TO THE TELEGRAPH AT THURSDAY THERAPY

22.09.2014
Ex-England captain gives his view on the national team's new shirt at Generate's Rugby World Cup countdown celebration
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GAINING SOME EXPERIENCE

GAINING SOME EXPERIENCE

16.09.2014
Jordan Hayes reflects on his time on work experience at Generate and looks ahead to the future
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DEVOLUTION: BAD FOR GB SPORT BUT TERRIBLE FOR SCOTTISH SPORT?

DEVOLUTION: BAD FOR GB SPORT BUT TERRIBLE FOR SCOTTISH SPORT?

07.09.2014
As the fate of Scottish liberty hangs in the balance, Generate’s Charlie Gould looks at a post-Scottish-independence world for…
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WHY RUGBY SEVENS NEEDS AN IPL

WHY RUGBY SEVENS NEEDS AN IPL

01.09.2014
Whilst the most established sports have built up their individual brand equity over the years...
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RUGBY THURSDAY THERAPY!

RUGBY THURSDAY THERAPY!

01.09.2014
Some fantastic shots from our rugby themed Thursday Therapy
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FOOTBALL VS THEATRE: WHO WINS?

FOOTBALL VS THEATRE: WHO WINS?

29.08.2014
Commercial Partnerships Manager Felicity Waller has always been a big sports and theatre fan, but has trouble uniting both. Here…
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GLAZERNOMIC’S

GLAZERNOMIC’S

21.08.2014
The rapid commercialisation of Manchester United
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GENERATE BRINGS PROMS BACK TO CHATSWORTH

GENERATE BRINGS PROMS BACK TO CHATSWORTH

12.08.2014
Generate puts on spectacular show in the open-air
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WHAT IS THE REAL IMPACT OF FACEBOOK AND GOOGLE ON SPONSORSHIP?

WHAT IS THE REAL IMPACT OF FACEBOOK AND GOOGLE ON SPONSORSHIP?

06.08.2014
Generate Managing Director takes a further look at the impact of Digital on Sponsorship
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