Latest news

Team Mongoose are always on the hunt for the latest news in sports and entertainment. Here is the world through the eyes of the Mongoose and our view on outwitting, out-thinking and outplaying.

IS DIGITAL A FOE FOR RIGHTS HOLDERS?

IS DIGITAL A FOE FOR RIGHTS HOLDERS?

21.07.2014
Generate Client Services Director Mat Bell takes a different look at what digital means for rights holders
GENERATE HOSTS THURSDAY THERAPY

GENERATE HOSTS THURSDAY THERAPY

11.07.2014
Friends of Generate invited to an evening of drinks and Pétanque

PROFESSIONAL CYCLING FAILING TO CAPITALISE ON SPORT'S POPULARITY?

08.07.2014
Generate Account Executive Sam Hurley looks at challenges facing Pro Cycling
WHY DIGITAL IS YOUR FRIEND

WHY DIGITAL IS YOUR FRIEND

01.07.2014
Generate Client Services Director Mat Bell looks at what digital content means for rights holders
DON’T BITE THE HAND THAT FEEDS YOU, LUIS!

DON’T BITE THE HAND THAT FEEDS YOU, LUIS!

29.06.2014
Managing Director Rupert Pratt explores the commercial impact of Luis Suarez’s ban
AMBUSH MARKETING IS A GOOOOOO!

AMBUSH MARKETING IS A GOOOOOO!

19.06.2014
With rising sponsorship fees associated with major global sporting events, are brands more inclined to adopt ambush marketing…
WAS THE PREMIERSHIP FINAL THE FINAL STRAW FOR THE TELEVISION MATCH OFFICIAL?

WAS THE PREMIERSHIP FINAL THE FINAL STRAW FOR THE TELEVISION MATCH OFFICIAL?

11.06.2014
Senior PR Executive Stew Day looks at sports technology as a potential sponsorship platform
ADIDAS PREPARED TO GO ‘ALL IN OR NOTHING’ IN THEIR QUEST TO SEE OFF NIKE

ADIDAS PREPARED TO GO ‘ALL IN OR NOTHING’ IN THEIR QUEST TO SEE OFF NIKE

02.06.2014
Senior PR Manager Tim Bayliss provides his professional opinion on Adidas’ FIFA World Cup Campaign
HAS THE FIRST SMART TENNIS RACKET PRESENTED A COMMERCIAL OPPORTUNITY?

HAS THE FIRST SMART TENNIS RACKET PRESENTED A COMMERCIAL OPPORTUNITY?

15.05.2014
Is tennis set to take the example of other sports and create a new commercial avenue?
HOW WOULD EA SPORTS TREAT SEVENS RUGBY

HOW WOULD EA SPORTS TREAT SEVENS RUGBY

09.05.2014
Are sports more commercially successful when they promote the sport / rights holder as a whole or when they utilise individuals…
FOUR THINGS THE BIG BASH LEAGUE GOT RIGHT?

FOUR THINGS THE BIG BASH LEAGUE GOT RIGHT?

08.05.2014
The recent success of the third season of the Australian domestic Twenty20 competition, the Big Bash League (BBL), provides some…
WEMBLEY ANNOUNCES GROUND BREAKING PARTNERSHIP WITH EE

WEMBLEY ANNOUNCES GROUND BREAKING PARTNERSHIP WITH EE

08.04.2014
Wembley Stadium, the home of the England national soccer team, is to stage its first boxing fight since opening in its present…
GENERATE BEHIND PAUL WELLER 2014 GIG AT WARWICK CASTLE IN JULY

GENERATE BEHIND PAUL WELLER 2014 GIG AT WARWICK CASTLE IN JULY

03.04.2014
Paul Weller will headline this year’s Warwick Castle Summer Sounds on Friday 11 July
WHAT CAN WE LEARN FROM THE ADVERTISING INDUSTRY?

WHAT CAN WE LEARN FROM THE ADVERTISING INDUSTRY?

01.04.2014
Generate Managing Director, Rupert Pratt, gives his observations from the ESA Sponsorship Summit
GENERATE DELIVERS EBAY MOTORS CAR LAUNCH

GENERATE DELIVERS EBAY MOTORS CAR LAUNCH

25.03.2014
eBay Motors Team car for the 2014 British Touring Car Season
EUROPEAN CLUB RUGBY TO HIT THE JACKPOT WITH NEW CHAMPIONS LEAGUE-STYLE TOURNAMENT

EUROPEAN CLUB RUGBY TO HIT THE JACKPOT WITH NEW CHAMPIONS LEAGUE-STYLE TOURNAMENT

20.03.2014
Generate's Managing Director Rupert Pratt comments in The Daily Telegraph
OCTOPUS PARTNERS WITH GENERATE TO ACTIVATE ITS T20 CRICKET SPONSORSHIP

OCTOPUS PARTNERS WITH GENERATE TO ACTIVATE ITS T20 CRICKET SPONSORSHIP

11.03.2014
Octopus Investments, one of the UK’s fastest growing retail fund management companies, has appointed sport and entertainment…
THE QUEEN ROCK & SYMPHONIC CONCERTS ROCK AUSTRALIA

THE QUEEN ROCK & SYMPHONIC CONCERTS ROCK AUSTRALIA

01.02.2014
Andrew Wyke, Our Director of Events and IP, writes about his recent work in Sydney and Perth with the Queen Rock & Symphonic…