Latest news

Team Mongoose are always on the hunt for the latest news in sports and entertainment. Here is the world through the eyes of the Mongoose and our view on outwitting, out-thinking and outplaying.

WEMBLEY ANNOUNCES GROUND BREAKING PARTNERSHIP WITH EE

WEMBLEY ANNOUNCES GROUND BREAKING PARTNERSHIP WITH EE

08.04.2014
Wembley Stadium, the home of the England national soccer team, is to stage its first boxing fight since opening in its present…
GENERATE BEHIND PAUL WELLER 2014 GIG AT WARWICK CASTLE IN JULY

GENERATE BEHIND PAUL WELLER 2014 GIG AT WARWICK CASTLE IN JULY

03.04.2014
Paul Weller will headline this year’s Warwick Castle Summer Sounds on Friday 11 July
WHAT CAN WE LEARN FROM THE ADVERTISING INDUSTRY?

WHAT CAN WE LEARN FROM THE ADVERTISING INDUSTRY?

01.04.2014
Generate Managing Director, Rupert Pratt, gives his observations from the ESA Sponsorship Summit
GENERATE DELIVERS EBAY MOTORS CAR LAUNCH

GENERATE DELIVERS EBAY MOTORS CAR LAUNCH

25.03.2014
eBay Motors Team car for the 2014 British Touring Car Season
EUROPEAN CLUB RUGBY TO HIT THE JACKPOT WITH NEW CHAMPIONS LEAGUE-STYLE TOURNAMENT

EUROPEAN CLUB RUGBY TO HIT THE JACKPOT WITH NEW CHAMPIONS LEAGUE-STYLE TOURNAMENT

20.03.2014
Generate's Managing Director Rupert Pratt comments in The Daily Telegraph
OCTOPUS PARTNERS WITH GENERATE TO ACTIVATE ITS T20 CRICKET SPONSORSHIP

OCTOPUS PARTNERS WITH GENERATE TO ACTIVATE ITS T20 CRICKET SPONSORSHIP

11.03.2014
Octopus Investments, one of the UK’s fastest growing retail fund management companies, has appointed sport and entertainment…
THE QUEEN ROCK & SYMPHONIC CONCERTS ROCK AUSTRALIA

THE QUEEN ROCK & SYMPHONIC CONCERTS ROCK AUSTRALIA

01.02.2014
Andrew Wyke, Our Director of Events and IP, writes about his recent work in Sydney and Perth with the Queen Rock & Symphonic…
SPONSORSHIP IN THE SPOTLIGHT AGAIN

SPONSORSHIP IN THE SPOTLIGHT AGAIN

21.01.2014
Sponsorship breaks back into the national press for both the right and wrong reasons
TWITTER – FRIEND OR FOE?

TWITTER – FRIEND OR FOE?

03.01.2014
You decide!
FIFA'S NEW REGIONAL APPROACH TO SPONSORSHIP SET TO BE A HUGE SUCCESS

FIFA'S NEW REGIONAL APPROACH TO SPONSORSHIP SET TO BE A HUGE SUCCESS

04.11.2013
Sponsorship of the 2018 and 2022 World Cups set for change..
GENERATE EVENTS TEAM PLUNGE INTO THE MAGIC OF THEATRE

GENERATE EVENTS TEAM PLUNGE INTO THE MAGIC OF THEATRE

31.10.2013
In October, the events team changed out of their overalls and into their finest theatre costume to announce Ambassador Theatre…
ENGLAND SQUAD FOR QBE INTERNATIONALS ANNOUNCED IN THE HEART OF THE CITY

ENGLAND SQUAD FOR QBE INTERNATIONALS ANNOUNCED IN THE HEART OF THE CITY

17.10.2013
England Head Coach Stuart Lancaster yesterday announced the squad that will face Australia, Argentina and current World…
AMBASSADOR THEATRE GROUP APPOINTS GENERATE TO IDENTIFY GROUNDBREAKING COMMERCIAL PARTNERSHIPS

AMBASSADOR THEATRE GROUP APPOINTS GENERATE TO IDENTIFY GROUNDBREAKING COMMERCIAL PARTNERSHIPS

20.09.2013
The Ambassador Theatre Group (ATG) has appointed leading sport and entertainment agency, Generate, to help the nation’s biggest…
WHO ARE THE REAL WINNERS OF THE 34TH AMERICA’S CUP?

WHO ARE THE REAL WINNERS OF THE 34TH AMERICA’S CUP?

17.09.2013
(Pssst! It’s a sailing competition now on in San Francisco)
WHY ADIDAS IS RE-EVALUATING ITS RELATIONSHIP WITH ATHLETICS

WHY ADIDAS IS RE-EVALUATING ITS RELATIONSHIP WITH ATHLETICS

05.09.2013
Generate's Rupert Pratt spoke to Marketing Week about Adidas' decision to end it's relationship with the IAAF
CRABBIE’S GINGER BEER BACKS THE GRAND NATIONAL

CRABBIE’S GINGER BEER BACKS THE GRAND NATIONAL

03.09.2013
Hector Tulloch gives his thoughts
WHY IS ATHLETICS RECEIVING THE COLD SHOULDER DESPITE DELIVERING A GOLDEN SUMMER?

WHY IS ATHLETICS RECEIVING THE COLD SHOULDER DESPITE DELIVERING A GOLDEN SUMMER?

01.09.2013
Athletics has a lot to offer and now more than ever!