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Team Mongoose are always on the hunt for the latest news in sports and entertainment. Here is the world through the eyes of the Mongoose and our view on outwitting, out-thinking and outplaying.

SPONSORSHIP IN THE SPOTLIGHT AGAIN

SPONSORSHIP IN THE SPOTLIGHT AGAIN

21.01.2014
Sponsorship breaks back into the national press for both the right and wrong reasons
TWITTER – FRIEND OR FOE?

TWITTER – FRIEND OR FOE?

03.01.2014
You decide!
FIFA'S NEW REGIONAL APPROACH TO SPONSORSHIP SET TO BE A HUGE SUCCESS

FIFA'S NEW REGIONAL APPROACH TO SPONSORSHIP SET TO BE A HUGE SUCCESS

04.11.2013
Sponsorship of the 2018 and 2022 World Cups set for change..
GENERATE EVENTS TEAM PLUNGE INTO THE MAGIC OF THEATRE

GENERATE EVENTS TEAM PLUNGE INTO THE MAGIC OF THEATRE

31.10.2013
In October, the events team changed out of their overalls and into their finest theatre costume to announce Ambassador Theatre…
ENGLAND SQUAD FOR QBE INTERNATIONALS ANNOUNCED IN THE HEART OF THE CITY

ENGLAND SQUAD FOR QBE INTERNATIONALS ANNOUNCED IN THE HEART OF THE CITY

17.10.2013
England Head Coach Stuart Lancaster yesterday announced the squad that will face Australia, Argentina and current World…
AMBASSADOR THEATRE GROUP APPOINTS GENERATE TO IDENTIFY GROUNDBREAKING COMMERCIAL PARTNERSHIPS

AMBASSADOR THEATRE GROUP APPOINTS GENERATE TO IDENTIFY GROUNDBREAKING COMMERCIAL PARTNERSHIPS

20.09.2013
The Ambassador Theatre Group (ATG) has appointed leading sport and entertainment agency, Generate, to help the nation’s biggest…
WHO ARE THE REAL WINNERS OF THE 34TH AMERICA’S CUP?

WHO ARE THE REAL WINNERS OF THE 34TH AMERICA’S CUP?

17.09.2013
(Pssst! It’s a sailing competition now on in San Francisco)
WHY ADIDAS IS RE-EVALUATING ITS RELATIONSHIP WITH ATHLETICS

WHY ADIDAS IS RE-EVALUATING ITS RELATIONSHIP WITH ATHLETICS

05.09.2013
Generate's Rupert Pratt spoke to Marketing Week about Adidas' decision to end it's relationship with the IAAF
CRABBIE’S GINGER BEER BACKS THE GRAND NATIONAL

CRABBIE’S GINGER BEER BACKS THE GRAND NATIONAL

03.09.2013
Hector Tulloch gives his thoughts
WHY IS ATHLETICS RECEIVING THE COLD SHOULDER DESPITE DELIVERING A GOLDEN SUMMER?

WHY IS ATHLETICS RECEIVING THE COLD SHOULDER DESPITE DELIVERING A GOLDEN SUMMER?

01.09.2013
Athletics has a lot to offer and now more than ever!
SAINSBURY’S WINS OLYMPIC SPONSORSHIP LEGACY GOLD MEDAL

SAINSBURY’S WINS OLYMPIC SPONSORSHIP LEGACY GOLD MEDAL

06.08.2013
A packed Olympic Stadium with a nation united by Olympic fever and patriotism. Fuelled by Usain Bolt, Mo Farah, Jessica…
GLASGOW 2014 FIRES THE STARTING GUN BUT ARE BRANDS AND SPORTS FANS READY TO EMBRACE THE GAMES?

GLASGOW 2014 FIRES THE STARTING GUN BUT ARE BRANDS AND SPORTS FANS READY TO EMBRACE THE GAMES?

01.08.2013
One year before the gun goes off on the Commonwealth Games and it seems apposite that the milestone has been overshadowed by…
IS CHRIS FROOME ANY LESS ‘BANKABLE’ THAN SIR BRADLEY WIGGINS?

IS CHRIS FROOME ANY LESS ‘BANKABLE’ THAN SIR BRADLEY WIGGINS?

22.07.2013
There has been a lot of speculation regarding Chris Froome’s personality and whether he is going to be any more or less popular…
TOUR DE FRANCE - WHERE'S THE REAL VALUE?

TOUR DE FRANCE - WHERE'S THE REAL VALUE?

11.07.2013
Belkin take it back to the old school
ISPORTCONNECT DIRECTORS CLUB RETURNS

ISPORTCONNECT DIRECTORS CLUB RETURNS

13.05.2013
EUROLEAGUE BASKETBALL JOIN AN ESTEEMED PANEL TO DEBATE MORAL VALUES OF SPORTSPEOPLE, SPONSORSHIP RIGHTS AND SPORT FRANCHISES
ARE SPORTS FANS REALLY GROWING AMBIVALENT TO SPONSORSHIP?

ARE SPORTS FANS REALLY GROWING AMBIVALENT TO SPONSORSHIP?

11.04.2013
Generate's Anna Shaw examines new research that suggests that sports fans are growng ambivalent to sponsorship