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Team Mongoose are always on the hunt for the latest news in sports and entertainment. Here is the world through the eyes of the Mongoose and our view on outwitting, out-thinking and outplaying.

SAINSBURY’S WINS OLYMPIC SPONSORSHIP LEGACY GOLD MEDAL

SAINSBURY’S WINS OLYMPIC SPONSORSHIP LEGACY GOLD MEDAL

06.08.2013
A packed Olympic Stadium with a nation united by Olympic fever and patriotism. Fuelled by Usain Bolt, Mo Farah, Jessica…
GLASGOW 2014 FIRES THE STARTING GUN BUT ARE BRANDS AND SPORTS FANS READY TO EMBRACE THE GAMES?

GLASGOW 2014 FIRES THE STARTING GUN BUT ARE BRANDS AND SPORTS FANS READY TO EMBRACE THE GAMES?

01.08.2013
One year before the gun goes off on the Commonwealth Games and it seems apposite that the milestone has been overshadowed by…
IS CHRIS FROOME ANY LESS ‘BANKABLE’ THAN SIR BRADLEY WIGGINS?

IS CHRIS FROOME ANY LESS ‘BANKABLE’ THAN SIR BRADLEY WIGGINS?

22.07.2013
There has been a lot of speculation regarding Chris Froome’s personality and whether he is going to be any more or less popular…
TOUR DE FRANCE - WHERE'S THE REAL VALUE?

TOUR DE FRANCE - WHERE'S THE REAL VALUE?

11.07.2013
Belkin take it back to the old school
ISPORTCONNECT DIRECTORS CLUB RETURNS

ISPORTCONNECT DIRECTORS CLUB RETURNS

13.05.2013
EUROLEAGUE BASKETBALL JOIN AN ESTEEMED PANEL TO DEBATE MORAL VALUES OF SPORTSPEOPLE, SPONSORSHIP RIGHTS AND SPORT FRANCHISES
ARE SPORTS FANS REALLY GROWING AMBIVALENT TO SPONSORSHIP?

ARE SPORTS FANS REALLY GROWING AMBIVALENT TO SPONSORSHIP?

11.04.2013
Generate's Anna Shaw examines new research that suggests that sports fans are growng ambivalent to sponsorship
ARE GOLFERS THE MASTERS OF PERSONAL ENDORSEMENT?

ARE GOLFERS THE MASTERS OF PERSONAL ENDORSEMENT?

11.04.2013
Let's see this weekend....
BORIS JOHNSON BACKS EUROLEAGUE BASKETBALL IN LONDON

BORIS JOHNSON BACKS EUROLEAGUE BASKETBALL IN LONDON

10.04.2013
and scores a backward trick shot!
EMIRATES SPONSORSHIP PORTFOLIO

EMIRATES SPONSORSHIP PORTFOLIO

02.04.2013
The greatest sports sponsorship portfolio ever?
EBAY MOTORS LAUNCH BMW 125I DESIGN FOR 2013 BTCC SEASON!

EBAY MOTORS LAUNCH BMW 125I DESIGN FOR 2013 BTCC SEASON!

15.03.2013
revealing an amazing new livery
ENGLAND PLAYER ACTIVITY DAY

ENGLAND PLAYER ACTIVITY DAY

08.03.2013
Action Packed QBE Activity Day at Pennyhill Park
A SPONSORSHIP BUBBLE READY TO BURST?

A SPONSORSHIP BUBBLE READY TO BURST?

24.01.2013
Do Manchester United lead the way in sponsorship?
NIKE CONFIRMS MAJOR DEAL WITH RORY MCILROY

NIKE CONFIRMS MAJOR DEAL WITH RORY MCILROY

15.01.2013
For a reported $200 million over the next ten years.
THE PING PONG CRAZE

THE PING PONG CRAZE

10.01.2013
The new darts?
LONDON’S LOST LEGACY

LONDON’S LOST LEGACY

08.01.2013
A challenge too far?
TWITTER AND SPORT – THE BUDDING RELATIONSHIP CONTINUES

TWITTER AND SPORT – THE BUDDING RELATIONSHIP CONTINUES

17.12.2012
Most tweeted moments revealed